ABOUT THE HOTEL

Family Legacy

AZUR LEGACY COLLECTION HOTEL

The Azur Legacy Collection Hotel's core value is a commitment to providing exceptional experiences and prioritizing the needs of its guests.

AZUR Legacy Collection Hotel embodies a commitment to exceptional service and an unparalleled guest experience at its core. Rooted in 37 years of industry expertise and a meticulous attention to detail by our founders, we proudly define luxury, service, and style in Downtown Vancouver. Our philosophy transcends mere amenities, embracing a seamless blend of personalized service and a dedicated focus on creating unforgettable moments for our guests. At AZUR Legacy, we redefine hospitality by harmonizing opulent accommodations, warm service, and culinary excellence from our esteemed chefs.

HISTORY OF FAMILY LEGACY

Farida and Noordin Sayani migrated to Vancouver, BC, in 1971. Farida, a stay-at-home mom at the time, focused on raising her two children and pursuing her interest in art, while Noordin established a development company constructing housing, apartment buildings, and commercial projects in Vancouver and Seattle. Many of Farida’s captivating artworks now grace the walls of Executive Hotels, with her artistic vision significantly contributing to the success of the first Executive Hotel.

In 1986, the couple expanded into the hospitality sector, undertaking the planning, construction, and opening of their first All-Suite hotel in Richmond, Vancouver. This boutique hotel, comprising suites, stood as a testament to Noordin’s exceptional development skills and Farida’s charisma, along with her discerning eye for color, design, and texture. Over the next decade, three more hotels were developed in Vancouver and Seattle.

Farida started her career in hospitality as the managing director of four Executive hotels. Due to her relentless hard work and detailed hands-on management style, the hotels achieved instant success.

The name “Executive Inn” transitioned into the Executive Group Corporation, founded by their son Salim in 1998. Since then, the hotel portfolio has grown to include 20 hotels under Executive Hotels and Resorts.

HISTORY OF HOSPITALITY

At the heart of Farida’s remarkable journey in the hospitality industry lies a set of core values that define her success. With a commitment to taking care of her team and recognizing the symbiotic relationship between employee well-being and exceptional guest experiences, she embodies a culture of care and integrity. Her pursuit of excellence is exemplified through the delivery of superior customer service at a fair price.

Notably, Farida’s entrepreneurial prowess, showcased in her adept management of multiple hotels, earned her the prestigious YWCA Women of Distinction Award in 1998.

However, her impact extends far beyond the business realm as she actively engages in philanthropy. She dedicates significant time and effort to the continuous support of organizations such as BC Women’s Hospital NICU Campaign, the Board of BC Cancer Foundation, the Millennium Campaign for Cancer Research Centre, Emily Carr Foundation, Aga Khan National Council, SFU Indian Initiative Board, and the Richmond Chamber of Commerce. Farida manifests steadfast dedication to making a positive difference in the communities she touches, truly embodying the spirit of responsible entrepreneurship.

THE FINAL LEGACY OF THE FOUNDERS

The AZUR Legacy Collection Hotel stands as a final legacy project, curated by Farida, drawing on her 37 years of hospitality experience, and her husband Noordin, leveraging his 52 years of expertise in development. Building upon a heritage of excellence, a 13-story Art-Deco hotel with a custom-designed rooftop restaurant on the 14th floor has been meticulously crafted on a challenging site in the heart of downtown Vancouver. With Farida’s experience and a deep understanding of color, texture, and design, a warm and elegant space has been created in the 104-room AZUR Legacy Collection Hotel. Her personal touch is evident in every aspect of the hotel, from the outstanding building clad with imported stone and a brass entry door to the hand-picked art pieces sourced from local and international artists. This infusion of carefully selected elements adds a sense of understated luxury to the building.

BEYOND GENERATIONS

UPHOLDING THE FAMILY LEGACY

Daughter Sofia Sayani has worked with her mother for 30 years in all areas of the hotel business. She shares the same vision, guest service experiences, core values, and dedication as her mother. With her extensive global travels, she has acquired a taste, knowledge, and substantial experience in different cuisines. Sofia holds the position of Director of Food and Beverage for Dahlia Restaurant – French Riviera Cuisine and Lavantine Restaurant, specializing in Middle Eastern cuisine from the Levant region.

Granddaughters Sara and Natasha have joined the Azur Legacy Collection Hotel to pursue a career in the hospitality community and carry forward the legacy.

LEADING HOTELS OF THE WORLD

AZUR is the first and only property in Western Canada to join the prestigious Leading Hotels of the World (LHW) portfolio, which includes over 400 boutique, luxury properties across more than 80 countries worldwide, the AZUR Legacy Collection Hotel proudly represents the culmination of AZUR’s dedication to hospitality excellence. This distinction also positions AZUR as the third hotel to be selected among LHW properties in Canada, following hotels in Toronto and Montreal. Throughout the property, AZUR’s décor and design scheme will infuse the hotel with a timeless sense of elegance thanks to bespoke finishes like the grand marble lobby entrance, plush carpeting, art pieces from renowned local and international artists, and floor-to-ceiling windows that bathe the space with natural light.

From its elegant and expansive lobby through to the height of luxury on the 13th-floor Penthouses, bespoke elements and a simple yet dignified design influenced by the glamour of the 1940s Art Deco style abound throughout AZUR, allowing touches of modern architecture and classical details to refine it. Opulent finishes, such as satin brass fixtures, inlaid marble floors, and the art pieces by local renowned artists, are very articulately curated.